Charlotte Riley - 'Hello Im Charlotte' pitch

My 'visual aid'.

Pricing strategies / competitors prices.

Advantages and disadvantages of particular pricing strategies are detailed in my business plan -



Below are examples of my competitors pricing -

Kate Moross

Electronic Poet

Mike Perry

New SWOT...

Mike Perry
Serge Seidlitz (new site)
Serge Seidlitz (old site)
Kate Moross.

Below is my most recent SWOT analysis...

Charge rate

Below is the charge rate worksheet - it came out that I would have to charge around £102 per day to cover myself (since I did this, I have changed a few prices and therefore for the final worksheet that I handed in with my business plan - it worked out at £105 per day.)

However, I fear that I may have done this incorrectly when comparing it with some other peoples results.
Below are just 2 examples of price research to help me work out some of my pricing on the worksheet.

Updated segmentation analysis'

Updated PEST analysis

Intellectual property...

I feel, the most important part of intellectual property for my design business would be copyright - which turns out to be free.

Top tip taken from ipo.gov.uk -
'a creator could send himself or herself a copy [of the work] by special delivery post (which gives a clear date stamp on the envelope), leaving the envelope unopened...It is important to note, that this does not prove that a work is original or created by you, but it may be useful to be able to show the court that the work was in your possession at a particular date.'